About PROSTEP International
Founded in October 2017, PROSTEP has established itself as Algeria's undisputed leader in multi-brand footwear distribution and retail.
Company Overview
With 52 strategically positioned retail locations across all 58 Algerian provinces, we serve over 2.4 million customers annually through our integrated omnichannel platform.
Our proven business model, built on 24+ years of combined industry leadership, positions us as the ideal partner for international market expansion and global brand distribution partnerships.
Key Statistics
Our Advantage
PROSTEP's integrated omnichannel platform combines physical retail presence with digital commerce capabilities, providing a seamless shopping experience for our customers while offering comprehensive market access for our brand partners.
Leadership & Corporate Governance
Career Highlights
Co-General Manager, TRADIFOOT (2008-2017)
9-year tenure with $50M+ cumulative revenue- Built exclusive distribution network for 5 international premium brands (Skechers, Clarks, Palladium, K-Swiss, Havaianas)
- Grew company from startup to market-leading position
- Managed 80+ retail locations at peak operations
Commercial Manager, FOOT DIFFUSION (2006-2008)
2-year leadership role- Managed premium international brand portfolio (Caterpillar, Hush Puppies, Merrell, Sebago)
- Established wholesale distribution channels across North Africa
- Developed brand localization strategies for MENA markets
Leadership Roles, PMG (2002-2005)
Foundation of footwear industry expertise- Distribution and retail operations management
- Supply chain and logistics optimization
Core Competencies
- International Brand Management
- Multi-Channel Distribution
- Market Expansion Strategy
- Retail Operations
- Financial Management
- Team Leadership
MAJOR CHANNELS
RETAIL
Through our Stepmode stores, we offer a curated selection of shoes tailored to the needs and styles of our local customers.
WHOLESALE
Our wholesale department offers competitive pricing, responsive logistics, and a wide variety of footwear to help our partners grow their business.
E-COMMERCE
We provide a seamless shopping experience with fast delivery and customer-first service.
Customer Segments
Shops
Brands
Collaborators
Years of Experience
Our Brands
